Creating a compelling CV as a copywriter means showcasing your ability to communicate effectively, persuade, and engage—all while keeping things clear and to the point. Here’s a practical guide to crafting a standout copywriter CV that gets results.
1. Start with a clear structure
Your CV should be easy to scan, visually appealing, and organised. Use clear headings and bullet points where appropriate.
2. Contact details
At the top of your CV, include:
- Full name
- Professional email address
- Phone number
- LinkedIn profile or personal website/portfolio link (if applicable)
3. Write a compelling personal statement
Your personal statement is your elevator pitch. In 2-4 sentences, explain who you are, your key skills, and what value you can bring to an employer.
Example:
“Creative and results-driven copywriter with 3+ years of experience crafting compelling content across web, social media, and print. Skilled in creating brand voices and storytelling that boosts engagement and sales. Looking to leverage my expertise in a dynamic marketing team.”
4. Highlight key skills
Create a bullet-point list of relevant skills. Be specific and use industry-relevant terms:
- Copywriting for web, social media, and print
- Content strategy and development
- Brand voice creation and consistency
- SEO-optimised content writing
- Research and audience analysis
- Social media marketing
- AI-assisted content creation
- Time management and meeting tight deadlines
5. Work experience
List your work experience in reverse chronological order, starting with your most recent role. Include:
- Job title
- Company name and location
- Dates of employment
- Key responsibilities and achievements (use bullet points)
Example:
Copywriter
Creative Agency, London
June 2021 – Present
- Wrote persuasive and engaging copy for websites, newsletters, and social media campaigns.
- Developed content strategies that boosted client engagement by 30%.
- Collaborated closely with designers and marketers to ensure cohesive brand messaging.
6. Education and qualifications
Include relevant educational qualifications. If you have a degree, list it along with the institution and graduation date. Include any specialised courses or certifications related to copywriting, marketing, or SEO.
Example:
BA in English Language and Literature
University of Manchester
Graduated: June 2020
Certifications:
- HubSpot Content Marketing Certification
- Google Digital Garage: Fundamentals of Digital Marketing
7. Portfolio link
A link to an online portfolio showcasing your best work is essential. If you don’t have one, consider creating a simple website or PDF document featuring:
- Website copy
- Social media campaigns
- Blog posts or articles
- Email newsletters
8. Tailor your cv to the job description
Customise your CV for each job application by mirroring keywords from the job advert. Highlight how your skills and experience match the employer’s needs.
9. Use action verbs and quantify achievements
Strong action verbs make your CV more dynamic. Examples include “developed,” “created,” “boosted,” and “increased.” Quantify achievements when possible.
Example:
- “Developed a social media campaign that increased engagement by 45% in three months.”
- “Wrote SEO-optimised web content that boosted site traffic by 60%.”
10. Proofread and format carefully
Since attention to detail is critical for a copywriter, your CV must be flawless. Check for typos, grammatical errors, and consistent formatting.
Bonus tips
- Be concise: Keep your CV to two pages maximum.
- Use a professional design: Choose a clean, professional layout with consistent font sizes.
- Show personality: Use language that reflects your tone as a copywriter while staying professional.
By following these steps, you’ll craft a compelling copywriter CV that demonstrates your skills, experience, and ability to create engaging content. This will set you apart from other applicants and increase your chances of landing your next copywriting role.